Local radio for Cambridgeshire
Star Radio is a local commercial radio station based in Cambridgeshire, broadcasting to the cities of Cambridge and Ely.
Star Radio is unlike other commercial stations, on an evening it broadcasts specialist shows for business, education and agriculture. The new branding was designed to reflect this diverse spectrum of shows within the logo, creating a star logo device built up of segments.
The branding received critical acclaim within the UKRD group and the radio industry as a whole, alongside positive feedback from listeners online.
‘This is excellent work and is a considerable improvement to the look and feel of the station representation. You’ve done a great job and there’s no doubt it’s a step up! Smart, contemporary and appealing, I look forward to seeing it in practical usage across the TSA [Broadcast Area].’